... serve for the protection of the symbols identifying goods and services. In this connection, it can be a matter of attached trademarks, such as pictures or words, but also identifying features, such as the form, colour or presentation of products or product packaging. Trademarks regularly represent the image of the company of origin.

Trademark protection can be applied for in practically every country in the world. Apart from a national registration, it is possible to register a European Community trademark which guarantees, more or less, protection for all EU member countries. In addition, there is the possibility of an international registration by which protection can be achieved for a large number of countries with one application.

The "maintenance of the value" of a trademark requires careful cultivation. Apart from use to maintain the right, the monitoring of possible collisions can be advisable.